When looking for cheap hotels abroad the first word people most commonly entered into a search engine is ‘cheap’. At a basic level the word means ‘costing little money’, but for a long while it has had some more negative associations. ‘Cheap and nasty’, for example, is a phrase that none of us really want associated with our bargain price hotels. So, is ‘cheap’ what we’re really seeking on our much-needed holiday? Or has the word taken on a more positive meaning?

As we continue to battle against economic crisis, both consumers and holiday-providers are taking another look at the meaning behind terms such as ‘cheap’ and ‘added value’. When travellers book cheap hotels they are not just looking for ‘inexpensive’; they are hoping to get more for their money at the same time. Travellers are looking for the best deal for their budget.

Hotels have recognised that people are taking more time to search out a good price and that they want reasonable standards and service to go with it. Dropping prices isn’t enough at the moment. Specails deals are currently a dime a dozen, so companies have to find other ways to differentiate themselves. Those that do well in the long term will be the ones who are both low cost and able to back up their offering with good service and high standards. The smart hotels and agents are keeping holidy-makers happy but adding value wherever they can. A few added extras will seperate the best hotels from the rest.

So, could this be the key to the real meaning behind the word ‘cheap’ when buying products or services today? Are we really wanting ‘cheap but cheery’? As well as offering deals on cheap hotels companies have to offer a good service and quality products so that holiday-makers can feel reassured that the hotels on offer are of an acceptable standard. What counts is getting that little bit extra.